Portuguese football star, Cristiano Ronaldo, has ventured into television production with a new football drama series titled Day 1s, expanding his business interests beyond the pitch.
Ronaldo announced on Wednesday that production of the series had commenced, sharing the update with his followers on Instagram.
“Exciting news! Production of my first TV show, Day 1s, has just started. More to come!” he wrote.
The series is being developed by UR Marv Studios, a production company Ronaldo co-founded with British filmmaker Matthew Vaughn in 2025.
According to reports, the drama explores the business side of British football, focusing on the activities of a powerful football agent, Stanley Dalton, played by British actor Damian Lewis, known for his roles in Homeland and Billions.
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Ronaldo is serving as an executive producer and is also expected to make his scripted acting debut by appearing as himself in the series.
Former Arsenal and France striker Thierry Henry and British rapper Dave are also linked to the production. Dave, whose real name is David Orobosa Omoregie, previously featured in the British crime drama Top Boy.
The project is based on an idea developed by football agent Darren Dein, whose clients have included Henry.
Although the release date and broadcast platform have not been announced, images shared by Ronaldo and other personalities involved in the production offer glimpses of its football setting, including scenes filmed in a dressing room at Brentford’s stadium.
Meanwhile, Deadline reports that Vaughn is also collaborating with Ronaldo on another film project titled Stuntnuts, which is expected to feature Hollywood actors Chris Hemsworth and Matt Damon.
Ronaldo’s move into television adds to his growing business portfolio, which includes fashion, hospitality and media ventures.
He currently plays for Saudi Arabian club Al-Nassr.
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