Veteran Nollywood actor, Pete Edochie, was on Saturday as the brand ambassador of Rowe Motor Oil distributed by a German-based company, 9th Integrated Energy Solutions Ltd.
Speaking during the endorsement held in Enugu, Mr. Okechukwu Benjamin, the managing director of the company, said the deal would last for two years and be renewable after its expiration in 2026.
Benjamin said the company chose Edochie because of his class and impeccable character in Africa and beyond as a reputable movie star.
He explained that 9th Integrated Energy Solutions Limited was a German company that brought Rowe oil into Africa and owned the franchise for Africa.
“We are here today to officially unveil Chief Pete Edochie as the brand ambassador of Rowe Oil Nigeria, and we are glad that he accepted the offer.
“Our product is a German premium oil that comes with a seal, which makes it difficult to be adulterated in the market,” Benjamin said.
Reacting, Edochie thanked the company for choosing him, noting that companies endorsed him as their brand ambassador because of his reputation and impeccable character.
Edochie popularly known as “Okonkwo and Ebubedike” by his fans, said he had lived above board within a society marked with criminal tendencies, describing the offer as a “credible achievement.”
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“I am glad to be here and to be made the ambassador of Rowe Oil and I am staking my reputation on the quality of this product.
“I have enjoyed a very international marketable reputation for a very long time, and I am glad to say that if you go outside this country, the first thing they come across as a thespian is Pete Edochie.
“It is not magic. When I did Things Fall Apart, I became so celebrated even before Nollywood came into existence,” Edochie said.
He expressed gladness over the organisation’s choice and described Rowe Oil as unique.
Credible News recalls that Edochie is widely regarded as one of Nigeria’s most gifted actors, having been recognized with prestigious accolades such as the Industry Merit Award by Africa Magic and a Lifetime Achievement Award by the Africa Film Academy. While he initially established himself as an accomplished administrator and broadcaster, Edochie rose to prominence in the 1980s with his portrayal of the iconic character Okonkwo in a Nigerian Television Authority adaptation of Chinua Achebe’s renowned novel, Things Fall Apart. Hailing from the Igbo ethnic group of Nigeria and professing the Catholic faith, Edochie’s contributions to the entertainment industry have earned him notable recognition, including being named a Member of the Order of the Niger by President Olusegun Obasanjo in 2003.
