TikTok has announced its intention to introduce online election centers on its platform as part of its commitment to uphold electoral integrity during 2024.
The video-sharing platform noted that over two billion people across more than 50 countries are anticipated to participate in elections this year, and its election centers will serve as a resource to direct users to reliable information. There are growing concerns about the influence of social media on elections, particularly with the proliferation of Artificial Intelligence, AI, which has facilitated the spread of misinformation and disinformation through manipulated media and deep fakes.
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TikTok said it would launch a Local Election Centre in the UK in early April, ahead of local elections in May, which had been created in partnership with fact-checking firm Logically Facts.
The online centre would provide users with verified voting information, including when, where and how people could vote, as well as links to resources from the Electoral Commission. On TikTok, people would be directed to the centre through prompts on relevant election posts or searches.
The company said it was planning to introduce similar centres in other countries around the world, tailored to each election.
In the UK, TikTok said it would also produce a range of educational videos with Logically Facts, encouraging users to consider the information they consumed around elections.
These videos would be featured on the election centre. In a blog post discussing the company’s approach to elections in 2024, TikTok said it was also already making specific efforts to combat AI-powered misinformation, and this would continue during elections.
“AI-generated content, AIGC, brings new challenges to our industry, which we’ve proactively addressed with firm rules and new technologies,’’ the company said.
“We don’t allow manipulated content that could be misleading, including AIGC of public figures if it depicts them endorsing a political view. We also require creators to label any realistic AIGC and launched a first-of-its-kind tool to help people do this.
“Alongside 20 other leading tech companies, we recently pledged to help prevent deceptive AI content from interfering with this year’s elections through proactive collaboration.
“As technology evolves in 2024, we’ll continue to improve our policies and detection while partnering with experts on media literacy content that helps our community navigate AI responsibly.
“This includes working with industry through content provenance partnerships.’’
