All Progressives Congress, APC, has unveiled a digital media strategy aimed at reaching 90 million Nigerians nationally and globally before and after its forthcoming National Convention slated for March 27.
Chairman of APC National Convention Sub-committee on Digital and New Media, Niger State Gov. Mohammed Bago while inaugurating the committee said he was humbled by his appointment as chairman of the committee, said the feat was to set a new benchmark for political communication in Africa.
He said that the committee’s job would beyond the party’s forthcoming national convention to delivering President Bola Tinubu in the 2027 presidential election.
Bago charged members of the committee not to relent in ensuring that Tinubu was delivered, adding that they were deliberately chosen because of their experiences.
He called on all new media handlers of the party within and outside the country to join hands with the committee and APC to broadcast the achievements of the Tinubu-led administration under the Renewed Hope agenda.
He acknowledged APC’s expansion and growing influence across the sub-nationals, adding that democracy must strive in Nigeria because it is very critical to Africa and the world generally.
The Niger governor said that the committee’s funding had been significantly increased to ensure that the party’s message and achievements resonated beyond the shores of the country.
“The mandate is very clear: to deliver APC. We have provided additional funds to this committee to project ourselves beyond the national convention.
“Please, do not hesitate to continue to project this party; we are setting an agenda for Africa; today we received the 32nd governor for APC and tomorrow, we will receive the 33rd,” he said.
Hon. Benjamin Kalu, Deputy Speaker of the House of Representatives and Co-chairman of the committee, said its role was central to the party’s connection with its members at the grassroots.
Kalu urged members of the committee to utilize all digital platforms to showcase the achievements of the Tinubu-led administration and the party’s democratic credentials.
“We are depending on you so much to reach millions of our members in their homes. It is your duty to use all digital platforms, without restrictions, to showcase what we have done.
“This committee is not just about the convention; we are not just doing a convention, we are showcasing to the world that there is a party in Africa that believes in real democracy for the people,” he said.
Kalu said that the committee was designed to be comparable to the sophisticated digital operations of the Democratic or Republican parties in the United States.
According to him, the committee’s mandate extends beyond the upcoming convention, stressing that its focus was on a digital broadcast strategy hinged on pillars of dominance, coverage, mobilization and intelligence.
NAN
