Tiwa Savage, the renowned Nigerian singer-songwriter and actress, recently shared her perspective on the music industry, disclosing that she has no intention of signing any new artists in the foreseeable future.
In an interview with *Forbes Africa* on Thursday, she explained her stance in detail.
Savage acknowledged the immense pressure and challenges involved in managing musicians.
She confessed that the responsibility of handling other artists’ careers was a task she felt ill-suited for.
She explained that being in charge of an artist’s career can often be an overwhelming experience, with the stress of constantly having to manage their actions and public image.
“Managing artists can be incredibly stressful. I don’t feel like I’m equipped to take on that kind of responsibility,” she said. “Artists can be a handful, and the pressure to constantly keep up with their lives can be exhausting.”
Reflecting on the common question she receives from fans and industry insiders alike—”When will you sign an artist?”—Savage made it clear that she does not possess the right temperament for such a commitment.
She humorously elaborated, saying that managing an artist often feels like an unpredictable journey.
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“I could just be peacefully asleep, and then I wake up to find my artist trending for something completely unexpected,” she explained, hinting at the constant drama that can surround artists in today’s social media-driven world.
While Tiwa Savage expressed that signing new artists wasn’t her calling, she emphasized her desire to support the next generation of talent in a different way.
Rather than directly managing artists, she aims to offer them opportunities for growth through alternative channels.
Specifically, Savage is focused on launching a music school designed to help aspiring musicians refine their skills and craft.
This initiative, she hopes, will serve as a springboard for young talents to gain the necessary expertise before potentially signing with record labels that can offer the full range of support needed to succeed in the industry.
“I may not have the gift to sign an artist, but I do have the gift to help,” she affirmed, disclosing her plans for the music school. “The idea is to provide a space where you can learn and grow, and then eventually sign with a label that can truly assist you in your journey.”
In this way, Tiwa Savage’s vision goes beyond just signing artists, she wants to empower them through education and mentorship, laying a solid foundation for their careers long before they step into the limelight.
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