Big Brother Naija Season 10 nears its finale as three housemates—Mide Iwasokun, Zita Oloruntola, and Rooboy—exit the race to grab ₦150 million.
Host Ebuka Obi-Uchendu made the announcement on Sunday during the Live Broadcast marking the final eviction night before the early October finale.
The dramatic exits capped a week of emotional family visits, shifting alliances, and growing momentum for some of the strongest contenders.
Mide left the house after weeks of entertaining viewers with her acting flair, playful charisma, and close bonds that kept her in the spotlight.
Zita, who had secured two Head of House wins and trended for her diary room sessions, exited despite her visible presence both inside the house and among fans online.
Rooboy’s journey ended after weeks of influencing strategic bonds, particularly his role in the controversial “Fishes” group.
READ ALSO: Four housemates exit Big Brother Naija
With their departure, focus has turned to the top ten finalists, including Jason Jae, Isabella Georgewill, and Precious “Dede” Ashiogwu, who has rapidly risen as one of the season’s favourites.
Dede’s campaign gained a powerful boost this week after BBNaija Season 4 winner Mercy Eke endorsed her as a “10/10,” sparking fresh waves of online support.
Fans have praised her confidence, boldness, and resilience, while also rallying behind her during moments of vulnerability, such as her recent confrontation with Gigi over misrepresentation.
The week also saw emotional highs and lows as family visits brought tears and joy to the house, with Isabella’s heartfelt reunion winning sympathy across social media.
Jason Jae’s calm, composed approach continued to earn respect, while Dede’s growing influence has become the storyline to watch as the finale approaches.
Voting lines are now open, and the question remains: will Dede’s surge in popularity carry her all the way to victory, or will another housemate stage a last-minute upset in what promises to be one of the most hotly contested finales in Big Brother Naija history?
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