International Afrobeats star Tiwa Savage has unveiled the Tiwa Savage Music Foundation to support young African creatives across multiple areas of the music industry through structured professional training.
The News Agency of Nigeria reports that the foundation seeks to expand access to training and learning for producers, songwriters, sound engineers, and other professionals.
The award-winning singer disclosed the initiative on Wednesday via her verified Instagram page, with a photo of herself surrounded by musical instruments.
Savage described the project as a step toward investing in homegrown creativity and building sustainable opportunities for young artists.
Also Read: I can’t sign new talent—Tiwa Savage
She said the global rise of Afrobeats highlights the need to build strong creative ecosystems that go beyond performers alone.
“An industry cannot thrive on artists alone,” she said, noting that global success depends on producers, engineers, lawyers, publishers, and innovators working within organised systems.
She warned that failing to invest in these roles could weaken the long-term sustainability of Africa’s fast-growing music industry.
Savage said her experience studying at Berklee College of Music in the mid-2000s shaped her understanding of education, access and the business structure of music.
She explained that exposure to global systems helped her appreciate ownership, organisation and professional discipline within the industry.
According to her, the foundation aims to provide similar opportunities to young Africans who lack access to world-class music education.
“Talent exists everywhere, but access does not,” she said, adding that artificial intelligence is already transforming music production and distribution.
She said structured learning was increasingly urgent for African creatives seeking sustainable and competitive careers in the global music industry.
The foundation plans to roll out mentorship programs connecting young creatives with established industry professionals across Africa and the diaspora. Participants will have the opportunity to gain practical experience, receive guidance on career management, and access workshops on copyright, royalties, and music marketing.
Tiwa Savage emphasized that the foundation will prioritize inclusivity, offering scholarships and support to talented individuals from underrepresented communities. She noted that breaking down barriers to education and professional networks is essential for nurturing Africa’s next generation of music innovators.
In addition to training programs, the foundation will collaborate with technology companies to provide tools and resources for digital music production. Savage highlighted that embracing modern production techniques, streaming strategies, and AI-driven workflows will equip young artists and professionals to compete globally.
NAN
